It&rsquo;s all about British timelessness.

First launched earlier this year, Montblanc&rsquo;s Library Spirit campaign was kick-started as an appreciation of libraries around the world &mdash; places of enlightenment and discovery, and places that act as a window to the soul of a country, a culture and a city. Following the first instalment in Milan, the campaign has landed in London for its second chapter. From its classic timelessness to the subversive energy that powers it, the brand is exploring the city through and through.

Shot by renowned photographer Mariano Vivanco at the iconic London Library, one of the world&rsquo;s leading literary institutions that houses around one million titles, the imagery features actor James Norton as well as models Karen Elson and Arthur Gosse.

They explored different parts of the library with their trusty Montblanc items in tow, including the Meisterst&uuml;ck Around The World in 80 Days Dou&eacute; Classique Fountain Pen &mdash; a perfect companion for one&rsquo;s literary adventure &mdash; that can be seamlessly carried along with the Soft Mini Bag that features an external writing instrument holder, as well as the 24/7 Bag that&rsquo;s perfect for those who are always on-the-go.

Montblanc travels to London for its second chapter of The Library Spirit campaign

L'Officiel Hommes Malaysia March 2025

L'Officiel Hommes Malaysia February 2025

L'Officiel Hommes Dec/Jan 2025

Montblanc travels to London for its second chapter of The Library Spirit campaign

Tags

Recommended posts for you

Fashion

Dior dresses the France's Ligue 1 new champions

Watches

Omega Seamaster Diver 300M goes for the bronze

Fashion

So long, microtrends

Fashion

Bad Bunny's Calvin Klein campaign has everyone sweating

Fashion

Cha Eun-woo is dripping in style for his new Calvin Klein Spring 2025 campaign

Fashion

Great Expectations: Model Tomas takes on a bold and fashionably extravagant journey

Watches

Burst of Ingenuity: These watches feature a blend of innovation and contemporary design

Arts, Culture and Lifestyle

Lady Gaga in Singapore: Everything we know so far