Made for those who want to move in style.

In their Autumn/Winter 2025 collaboration, Swiss performance maestros On and LOEWE reunite to expand their ready-to-wear arsenal and unveil the reimagined Cloudventure 2.0, further blurring the boundaries between fashion and function. A sculptural improvement, this shoe has semi-translucent mesh, flowing lines, and the unique LOEWE Anagram laid beneath for an enthralling mix of depth and texture. For a sensation similar to floating on air, this cut incorporates On&rsquo;s Cloudtec&reg; technology and Helion&trade; superfoam, while the marble-effect Missiongrip&trade; outsole adds a bold, decorative accent.
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Earthy neutrals, grass green, a dramatic blue, red and white combo, two new Cloudtilt hues &ndash; a pulse-raising electric blue and a gentle, dreamy light pink &ndash; along with classic monochrome variants.

Technical perfection with avant-garde aesthetics is accomplished in the ready-to-wear capsule, which demonstrates elevated utility. Performance-driven basics like shorts, caps, sleek tights, ripstop shell Ultra Jackets, and textured Active T-shirts are made from engineered fabrics that combine breathability with super sharp design.

The campaign, photographed by George Eyres, features nunchaku artist Mana Kimura-Anderson, rock climber Matthew Bell, dancer Marie-Louise Hertog, and tricker Daisuke Takahashi. It is a celebration of movement. The film and still images tell a poetic narrative of sports as art, with the raw beauty of Les Costes Males acting as a backdrop. In this realm, every jump, twist, and climb is a testament to resilience and creativity.

Loewe x On Autumn/Winter 2025 collection is more than just sportswear

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Loewe x On Autumn/Winter 2025 collection is more than just sportswear

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