Leading the way in Chinese menswear, the brand now looks ahead to its next frontier

Founded in 1987 by the visionary Wang brothers, LILANZ has evolved from a humble workshop into a renowned menswear powerhouse&mdash;bringing together research, design, production, and marketing under one roof. The brand has made its mark on both local and international stages, including Milan Fashion Week, Tokyo Fashion Week and Shanghai Fashion Week, followed by high-profile collaborations with multi-talented artist Han Han and popular actor Xu Kai.

LILANZ takes a bold step onto the global stage with the launch of its first international store at SkyAvenue, Resorts World Genting. This flagship location marks a defining moment for the brand, with Malaysia leading the way in introducing its distinct design DNA to a wider audience.
Spanning 2,885 square feet, LILANZ&rsquo;s first store beyond China sets a new standard for modern menswear retail. True to its &ldquo;Minimalist Precision&rdquo; philosophy, the brand blends clean design with fine craftsmanship, offering pieces that reflect the energy of urban life and the quiet confidence of the modern man. With a focus on three pillars &mdash; smartwear, urban casual, and performance &mdash; the collection features sleek, versatile silhouettes enhanced by innovative fabric technologies, bringing together comfort, style, and sophistication.

&ldquo;LILANZ&rsquo;s journey has always been defined by innovation, craftsmanship, and a relentless pursuit of excellence. The opening of our first-ever global store in Malaysia marks a bold leap forward - positioning the country as a strategic gateway to Southeast Asia and beyond. We are excited to introduce our premium menswear that is rooted in style, simplicity, comfort and refined minimalism,&rdquo; &ndash; Mr. Wang Jun Hong, Executive Director and Vice President of Lilang (China) Co., Ltd.

LILANZ opens its first global store in Malaysia

L'Officiel Hommes Malaysia April 2025

L'Officiel Hommes Malaysia March 2025

L'Officiel Hommes Malaysia February 2025

LILANZ opens its first global store in Malaysia

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