Formula 1 racing has long transcended the boundaries of fiery corners to deeply penetrate popular culture. The HUGO x RB collection emerges as clear evidence that the planet's most exciting motorsport is reshaping street fashion.

The roar of engines and the smell of burning rubber on the asphalt have always held a primal allure for men. In recent years, motorsport aesthetics has risen to become a formidable force in contemporary men&#39;s fashion, with racing suits and t-shirts and jackets adorned with sponsor logos. This year, HUGO continues its collaboration with the VCARB (Visa Cash App RB) racing team, launching its next capsule collection with sporty designs inspired by Formula 1 racing. <o:p></o:p><o:p></o:p>

This year's HUGO x RB collection features two brand ambassadors: Liam, a driver for the VCARB racing team, and Arvid Lindblad (a young driver from the Red Bull Junior Academy). The collection's signature pieces include oversized, racing-inspired leather jackets with embossed bull logos, and minimalist, sophisticated cream-colored sports jackets with graphic-style ribbed trim.

VCARB is actually a racing team affiliated with the reigning champion Oracle Red Bull Racing. Both teams are owned by the giant Austrian energy drink company, Red Bull GmbH. Therefore, the image of the bull – Red Bull's global brand symbol – proudly appears on the chest and back of their jackets.

The rounded, naturally flowing shoulders create a relaxed yet subtly arrogant posture, befitting someone who masters speed. The shoulder cut breaks away from the traditional racing jacket silhouette with its horizontal, close-fitting shoulders, providing a sense of agility even when the wearer is standing still.

Simultaneously, the delicate piping running along the body, sleeves, or around the neckline acts as a visual anchor in this minimalist yet luxurious design. The seams evoke the lane markings on a racetrack or the aerodynamic design of an F1 car. These piping lines provide sharp structure to the garment, representing the discipline and absolute precision of the German fashion house.

When combined, the fitted shoulders and sharp lines create an overall look that is bold and powerful – a perfect symbol of the ambition of modern men: always knowing how to take control and accelerate in life&#39;s race.

This leather jacket embodies the rebellious spirit of the 90s but is crafted with contemporary tailoring techniques. Formula 1 racing brings fleeting fame, but how you wear a jacket, how you pose for the cameras, or how you walk down the street is what shapes your personal legacy.<o:p></o:p> In Vietnam, the HUGO brand is officially distributed by Tam Son International Company. The HUGO x RB 2026 collection is now available at HUGO stores in Vietnam. Learn more about the collection: <a href="https://tamsonvn.com/hugo-rb-mua-2026/?utm_source=social&amp;utm_medium=cpc&amp;utm_campaign=TS%7CCTW%7CHUGORB26">HERE</a> .

HUGO x RB: The aesthetic of a leader

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