Fashion

Dior Joins Forces With Athletes for Paris 2024 Olympic and Paralympic Games

Erwan Konaté, Alex Portal, and more.

Dior is diving headfirst into the excitement of the Paris 2024 Olympic and Paralympic Games by blending the worlds of fashion and sport. As the Games approach, the French fashion house is teaming up with a group of multi-medalist athletes and friends of the brand.

The French fashion house has introduced an impressive lineup of athletes as ambassadors for the Paris 2024 Games: Erwan Konaté, a long jump specialist; Alex Portal, a Paralympic swimmer; Casper Ruud, a tennis player; Matteo Sartori, a rower; Matteo Zurloni, a climber; Cheung Ka-Long, a fencer; Aurélien Giraud, a skateboarder; Kauli Vaast, a surfer; Sasha Zhoya, a 110-meter hurdles champion.

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Kim Jones has designed looks for the athletes, showcasing their individual styles and the synergy between high fashion and sport. The collaboration underscores Dior's values of excellence, passion, resilience, discipline, respect, and creativity. Each outfit crafted by Jones celebrates the athletes' achievements while reflecting Dior's vision.

To honor the Paris 2024 Games, Dior is also rolling out special-edition collections and initiatives that celebrate the Olympic spirit. The collections feature innovative designs that merge functionality with luxury, offering athletes and fans pieces that embody movement and performance.

As Dior and these incredible athletes gear up for the Paris 2024 Games, their partnership showcases a commitment to the Olympic spirit and the values that inspire excellence in both fashion and sport.

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